PCP Summit 2019 Sponsor Spotlight: OptumCare
August 16-18, 2019 is PCP’s 8th annual Gregg Stracks Leadership Summit. Today we’re featuring one of this year’s Champion sponsors, OptumCare. Read on to discover how OptumCare helps care teams metabolize transformation happening around them, and how the organization creates space for building relationships.
PCP: What makes OptumCare standout from other healthcare companies?
OptumCare: We recognize the importance primary care plays in healthcare today, and we are focused on preserving the unique relationship between the patient and provider. Every OptumCare patient-provider interaction and experience is designed to proactively keep our patients healthy. And we empower our clinicians and teammates at every level to innovate, openly communicate and build relationships. From our leadership team to any one of our clinical team members, OptumCare is truly a physician-led, patient-centric and innovative organization that cares about the people we serve.
PCP: Healthcare transformation has a huge impact on primary care teams and the delivery of care. What is OptumCare doing to help care teams metabolize transformation happening around them?
OptumCare: One of our guiding principles is co-creation. Many of the human-centered design projects or initiatives we work on involves all different types of internal and external stakeholders — clinical, operations, call centers, patients — and empowering them to make solutions and be part of the process of creating change. We believe that kind of engagement and interaction helps us expedite innovation and adapt to the rapid pace of change in healthcare today.
PCP: How does OptumCare addresses the challenge of clinician burnout?
OptumCare: Physician burnout is at the forefront in the larger national conversation of healthcare, and we are supportive of the elevated attention. At OptumCare, “serving others” is a top priority. At an organizational level, that also means serving our clinical teams providing care within the challenges presented by burnout. According to the National Academy of Medicine model, about 80% of what our physicians experience daily are external factors, like electronic medical records. Along with examining systems improvements that can be made to improve how clinicians work every day, we’re also thinking about what more we can do to create a more collaborative team environment beyond technology.
We’re regularly exploring ways that OptumCare can mitigate and address factors that can lead to burnout, while at the same time, making a positive impact on physician well-being. Community-building on our clinical teams is very important to us. We’re attempting to provide spaces for our clinicians and their patients to connect on a personal level, which is a vital but often overlooked aspect in care delivery today. This approach also has a tremendous impact on our culture.
PCP: Let’s explore that concept a little more. How would you describe the care-provider culture inside an OptumCare clinic?
OptumCare: The idea that relationships lead OptumCare, both between care teams and patients, cannot be stressed enough. One of the biggest advantages of the OptumCare culture is an emphasis on open communication. As an example, many of OptumCare’s clinics are set-up mostly as pods, where clinician teams can have conversations in an open environment. We’re also deeply committed to bringing the latest research and information to the forefront as quickly as possible in order to provide them with the resources they need to make fast, informed decisions needed to deliver high-quality care.
As we mentioned, community-building within our medical groups is one of our biggest focuses at OptumCare. By community-building we mean creating space and venues for our clinicians to connect and build relationships. The success of the values and beliefs that shape the OptumCare culture — Integrity Compassion, Relationships, Innovation, and Performance — truly depend on this openly communicative and collaborative environment. We understand healthcare is local, but relationships are personal, and we want to create spaces for those relationships to thrive.
PCP: What is OptumCare’s bold idea that would redesign or revolutionize primary care?
OptumCare: In a practical sense, it means assuring our clinical teams are empowered to apply what they learned in medical school and provide high-quality care. Going further, we look to do even more to meet our patients where they are. Personalization is something the entire healthcare industry can improve on. We’re creating and designing tailored approaches to care and communication to meet the needs of to the next generation of patients.
We also have a sharp focus on health equity and disparities occurring in our country and across the world. We’re committed to supporting our front-line clinicians in every possible aspect as they provide the type of care in a way that addresses the disparities or inequities our patients are facing outside of the clinic, but bring with them when they come in to receive care. Social responsibility is not a new idea, but at OptumCare, we believe we have a powerful opportunity to have a larger impact in this space.
PCP: Thank you for being a Champion-level sponsor for the 8th Annual Gregg Stracks Leadership Summit. What is it about our Summit that inspired you to support our event?
OptumCare: We’re dedicated to promoting and championing the future of primary care, and events like the PCP Summit stand out because of the students who attend each year. We love supporting students who are curious and inspired about what the future of primary care can bring, and the PCP Summit continues to be a visionary event because of the ways it prepares the next generation entering primary care and healthcare.