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Director of Marketing and Communications

What You’ll Do

PCP is seeking an enthusiastic and experienced communications professional to serve as our Director of Marketing and Communications (DOMC) during a pivotal time in the organization’s evolution. The DOMC will be a critical member of the leadership team and will manage internal and external resources to effectively communicate the value and impact of the organization’s work to organization stakeholders, including potential partners, clients, and supporters. She/He/They will work in close partnership with the CEO and Board to refine and develop a robust communications strategy and will be responsible for driving all aspects of its implementation.

Responsibilities
  • Strategy: Work with the CEO to assess existing communications strategy and to build a refined plan to support achievement of the organization’s communications, marketing, case-building, and network engagement goals. Thereafter, develop an annual strategy-aligned communications plan for approval by the CEO and board.
  • Brand Identity: In the short term, lead efforts to fully manifest our new brand narrative, name, and identity through all existing and new communications assets and channels. In the long term, ensure consistency and quality of brand narrative and identity in all communications efforts.
  • Communications: Lead the implementation of the organization’s communications strategy through existing and new assets and channels, including website, and through earned, owned, and social media.
  • Marketing: Based on identified business and development needs of the organization, implement a marketing and advertising strategy to build new business, partner, funder, donor, and contact leads and prospects for the organization.
    Case-Building: Work with the CEO and network thought partners to lead efforts on content creation and dissemination to support the organization’s case-building goals. This includes content creation, coaching others in content creation, and pitching content for publication in a variety of outlets.
  • Network Engagement: Lead efforts to more deeply engage the organization’s large network of health care professionals across the country, including alumni and past program participants.
  • Spokesperson: Serve as a core spokesperson and ambassador for the organization with the media, potential partners, and other external stakeholders.
  • Resource Management: Manage a team of internal staff and external contractors as well as a budget to deliver on planned goals.
    Organizational Strategy: Work with the board and leadership team to help develop an annual and long-term strategy for the overall organization.
  • Research and Measurement: Develop and implement evaluation processes and metrics to monitor progress on all communications efforts and make regular reports on progress to the CEO and board.
  • Other duties as assigned by the CEO.
Experience and Qualifications
  • At least 10 years of experience in communications and marketing, including at least 3 years in a leadership position. Direct experience in healthcare and/or services, preferred.
  • A track record of delivering meaningful marketing and communications content and outcomes with limited budget and staff resources.
  • Experience in successfully developing and implementing a thought leadership strategy and in positioning an organization and/or key stakeholders as thought leaders.
  • Proven track record of exceptional relationship-building both internally and externally.
  • Knowledge and command of all current communication tools, platforms, technologies, and processes.
  • Outstanding communicator with the highest level of listening and speaking skills, and an ability to persuasively convey a message to diverse groups including healthcare leaders, donors, board members, and the public.
  • Innovative thinker and problem solver, with a track record for translating strategic thinking into action plans and results.
    Strong analytical skills.
  • Management and leadership team experience, including ability to motivate, lead, set objectives and manage performance of staff and external contractors.
How to Apply

Visit Recruiterbox to submit a resume, cover letter, and to read the complete job description. This is a full-time, remote position, and all candidates must be willing to travel several times a year for business engagements and/or team-oriented events in Boston when it is safe to do so.

Senior Program Manager

What You’ll Do

The Senior Program Manager position is focused on new initiatives and managing core relationships and is a critical role for PCP as we continue to expand our offerings. This position is one of two similar roles focused on different programs. Each position provides key operational oversight and management for PCP’s Relational Leadership programs which will involve partnering with PCP’s national community. This person will be responsible for supporting programs – from their proposal and planning stages throughout their execution, evaluation and final update based on evaluation. This role will help to oversee the evaluation strategy by partnering with specific program leaders. Creating systems and processes that enable us to gather and analyze data across programs. They will also support the other team members in enhancing program success and participant satisfaction, and the management of key relationships essential to PCP’s growth.

Reporting to the Chief Program Officer, the Senior Program Manager will:

  • Collaborate with members of PCP leadership to identify needs and solutions for programs and infrastructure
  • Create detailed project plans – outline deliverables, dependencies, timeline, and budget – to meet program and organizational goals
  • Collaborate with other members of the team to maintain our database, Asana and other tools that apply
  • Oversee and manage program/project logistics, including scheduling, materials, and post-session follow-up
  • Organize and maintain project files using our web-based project management platform
  • Manage multiple programs independently and plan customization of program
  • Develop proposal, budget, and contract creation, manage program expenses, and manage budget and allocation of resources
  • In partnership co-lead the evaluation of programs, including design, data collection and assessment, post-evaluation dissemination to partners and staff, and guidance on program improvements
  • In partnership design and implement an improvement process that is designed around evaluation and data collected from programs.
  • Identify new tools or implement new processes where needed
  • Perform research activities (including data collection and analysis)
  • Manage client/partner relationships using a customer service lens
  • Oversee program communication strategy, including written updates and status meetings (agenda, facilitation, and follow-up)
  • Solve problems independently, create solutions/tools and communicate concerns in a timely manner
  • Other responsibilities as assigned by the Chief Program Officer as needed
Experience and Qualifications
  • At least 5-7 years of professional experience required, with a minimum of 4 years of successful project or program management experience
  • Experience within the Learning and Development or Education field preferred
  • Demonstrated skill with data management systems and analysis
  • Proven track record of exceptional relationship-building both internally and externally
  • Knowledge and command of all current communication tools, platforms, technologies, and processes.
  • 20% travel is expected
  • Bachelor’s degree or equivalent experience
How to Apply

Visit Recruiterbox to submit a resume, cover letter, and to read the complete job description. This is a full-time, remote position, and all candidates must be willing to travel several times a year for business engagements and/or team-oriented events in Boston when it is safe to do so.

Content Marketing Manager

What You’ll Do

PCP is looking for an experienced digital marketer to design and disseminate creative, thought provoking, and engaging content. This individual (him/her/they) will oversee PCP’s social media and supporting digital initiatives in an effort to raise our profile nationally and drive meaningful engagement with our target audiences. This person will also support PCP’s thought leadership and case building efforts creatively as a storyteller and tactically as a project manager. Additionally, this role will support in the design and development of creative assets needed to sustain PCP’s nationwide, and increasingly virtual, suite of programs for healthcare professionals and students.

Reporting to the Associate Director of Marketing and Communications, the key responsibilities for this individual are as follows:

  • Be a contributor and collaborator in PCP’s Thought Leadership and Case-Building activities, including researching and organizing submissions for placement in external publications and promotion of published content
  • Create a content calendar and a collection of stories to creatively amplify on PCP channels, sourced from people in the PCP Network and wider media and healthcare landscape, that demonstrate how a relationships-first approach can be powerful for navigating the challenging but urgent issues impacting healthcare institutions, leaders, and teams
  • Juggle a variety of priorities and deadlines with minimal supervision, including partnering with PCP staff and national partners to support the reach and impact of PCP Programs
    Support the writing, editing, and posting of engaging social, web, and email content
  • Build and maintain PCP’s social media presence on Facebook, LinkedIn, Twitter, and YouTube by promoting content, monitoring and increasing engagement, gathering data, and analyzing performance
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Co-manage portfolio of creative materials and assets for PCP Programs and initiatives
  • Suggest and implement new features to develop and raise brand awareness
  • Willingness to travel for several business and/or team-oriented events each year in the Greater Boston area (travel costs covered by PCP)
  • Other duties as assigned by the Associate Director and/or PCP leadership team
Your Experience, Skills, and Qualifications
  • 5+ years of demonstrated experience in social media and digital marketing
  • 3+ years of demonstrated experience in identifying target audiences and creating social media and digital campaigns that engage, inform, and motivate (on Facebook, Twitter, LinkedIn, Google, etc.)
  • 2+ years of demonstrated experience leading the creative direction, production, and implementation of creative assets including website content, multimedia, email text, and blog posts
  • Proven experience interpreting social media/digital data, using these insights to tell stories, and shape future content and channel strategies
  • Required proficiency in content management using Content Management Systems (e.g. WordPress); Canva and Adobe Creative Suite; Google Workspace and Microsoft Office; Google Analytics, Google AdWords, and SEO
  • Excellent copywriting skills and graphic design capabilities
  • Ability to work independently in a self-directed manner and in collaboration with others
  • Action-oriented and adaptable problem-solver with the ability to exercise professional judgment and take initiative to find solutions to problems as they arise
  • Up-to-date with the latest trends and best practices in online marketing and measurement
How to Apply

Visit Recruiterbox to submit a resume, cover letter, and to read the complete job description. This is a full-time, remote position, and all candidates must be willing to travel several times a year for business engagements and/or team-oriented events in Boston when it is safe to do so.

Primary Care Progress provides equal opportunity in employment for all qualified persons and prohibits discrimination in employment on the basis of race, color, religion, creed, sex, sexual orientation, gender (including pregnancy), gender identity, national origin, citizenship, ancestry, family status, age, veteran status, disability unrelated to job requirements, genetic information, military service, or other protected status. All personnel actions, including but not limited to those relating to hiring, job assignment, performance assessment, promotion, compensation, benefits, layoff and termination, are based on the principle of equal employment opportunity.