Brian Forrest, M.D.

Brian Forrest, M.D., is a pioneer in direct-pay primary care and membership model medicine. He has practiced exclusively in that model for 11 years and helped physicians nationwide transition to third-party-billing-free practices. Named one of Triangle Business Journal’s “40 Under 40,” Dr. Forrest serves as Board Chair of the N.C. Academy of Family Physicians. He is an Adjunct Associate Professor in the Department of Family Medicine at UNC Chapel Hill and precepts for the BCBSNC Family Medicine Scholars Program.

Direct Primary Care: Access Healthcare Payment Innovation

Brian Forrest didn’t want to practice family medicine in a system where receptionists ask, “Who’s your insurance provider?” before asking, “Why do you need to see the doctor?” But instead of leaving the system, he changed it, and the result is a cash-only, no-insurance practice that earns more and charges far less than the traditional model.